Clean beauty begins with the ingredients not found in our products.

Our mission is to change the way people think about what goes into products, onto your skin, and ends up in the environment. People are making the connection that when a product washes off down the drain and when the package is empty, ingredients and materials are making their way into the environment. Even still, the beauty industry is under-regulated in the US, and the FDA–the agency that oversees skin care and cosmetics–has historically had very little power to ensure products are safe or sustainable. There are a couple of important legal rules, but for the most part, the industry is self-regulated.

In response to this, Credo introduced the Credo Clean Standard™ in 2018, beauty’s highest standard for safer, more sustainable, ethical, and transparent products. The foundation of our Credo Clean Standard is The Dirty List™ which contains over 2700 chemicals that we prohibit or restrict, usually due to safety and/or sustainability concerns.

Because these ingredients are linked to health or environmental issues, we ask all of our brand partners to avoid ingredients on the Dirty List® when they formulate their products. Some of the ingredients that we prohibit or restrict are linked to the following impacts: