Soapply was started after our founder, Mera McGrew, returned from living and working in Africa, where she saw first-hand the difference that sustainable investments in water, sanitation, and hygiene could have on an individual, community, and region. Soapply was started to offer US consumers premium, toxin-free soap that could help put soap in the hands of those who cannot afford it around the world. It was only when learning more about the lack of transparency, label requirements, and safety testing of soap in the US that Soapply's mission expanded to look at the entire supply chain (or Soapply chain, in this case!) to ensure that the products we provide are without safety, health, or environmental concerns.

Soapply works to make handwashing possible worldwide, in hopes to help prevent disease with clean water, sanitation and hygiene.