A pioneer of the clean beauty movement, master makeup artist Rose-Marie Swift founded RMS in 2009 to clean up the industry and set a higher standard for beauty. Bold, authentic and unwavering in the quest for innovative clean ingredients that perform, RMS Beauty is well known today for its refined, well-edited cult favorites in both makeup and skincare that are effortless, multitasking, and skin-nourishing. Just ask the world’s top supermodels and a community of loyal followers who have worn RMS for over a decade, because when it comes to RMS, if you know… you know.