RiseWell works to bring you oral care products that are both incredibly effective and 100% clean. Most natural toothpastes don’t work as well as traditional fluoride toothpastes; and if they do, they’re likely not as toxin-free as they claim to be. For the health of the family and others, founders John and Kori Estrada teamed up with Kori’s brother and passionate dentist, Dr. Derek, to create a clean-ingredient toothpaste that protects, whitens, and freshens like toothpaste should.