Nopalera was founded to elevate and celebrate Latino culture. Raised near the US/MEX border by Mexican immigrant parents, founder Sandra Velasquez took the brand’s inspiration from the nopal cactus – an ancient symbol of Mexico – and one of the most sustainable, nourishing, and versatile plants in the world. On a mission to counter the pervasive Euro-centrist beliefs in the beauty industry, Velasquez set out to show that Latina can equal luxury. The nopal is strong, resilient, and beautiful and has always been here. Just like us.