- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types and eyebrows, especially sparse brows.
Why we stand behind it
This ultra-slim brow pencil creates thin, hairlike strokes for natural-looking fullness and dimension. The foolproof formula takes the guesswork out of defining your best brows by depositing the perfect amount of pigment with each swipe for a brows that resist fading and budging throughout the day.
Consumer Study:
- 100% said it was easy to use and perfect for beginners.*
- 97% said it was easy to shape their brows.*
- 97% said it applied the perfect amount of color.*
*In a 7-day clinical study of 31 women ages 30-65.
Key ingredients
Mineral-based pigments: Consciously chosen color for the most natural-looking payoff.
Provitamin B5: Hair care hero that conditions and nourishes with every wear.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreWhat is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Using the built-in spoolie, brush brow hairs to reveal sparse areas. Draw short, upward strokes in the direction of natural hair growth. Glide the spoolie through brows to blend. Finish by setting brows into place with In Frame Brow Gel (sold separately).
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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Ilia
Sasha Plavsic founded ILIA after her mother—a pioneer of health and wellness—encouraged her to read the ingredients on the label of her favorite lip balm. She was shocked to discover that many of the ingredients weren’t safe. Sasha set out to recreate her favorite lip balm with clean, skin-centric ingredients, and the idea for ILIA was born.
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