- Overview
- Choosing your shade
- How to use
- Ingredients
- Sustainable Packaging
- About the brand
Highlights
Suitable for
All skin types, including dry, mature, sensitive, blemish-prone, combination and normal.
Why we stand behind it
This mascara gives your lashes volume and length while helping to condition and strengthen your natural lashes. This plant-based formula is made with horsetail plant which works to strengthen lashes, pea protein which is known to help prevent breakage, and bayberry wax which gives it a water-resistant hold. This everyday mascara has a silicone wand that combs through every lash, leaving them looking long and full.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
learn moreThis product is
Vegan
Gluten Free
Fragrance Free
Soy Free
What is an undertone?
An undertone is the color beneath the surface of your skin, which never changes (even with a tan). There are three types of undertones:
Pink/Cool
I see red or pink undertones around the perimeter of my face and neck.
My skin burns easily, but barely tans.
My skin looks better in silver jewelry than gold.
Neutral
I see both pink and yellow undertones around the perimeter of my face and neck.
My skin sometimes burns and sometimes tans.
My skin looks good in both gold and silver jewelry.
Yellow/Warm
I see yellow or golden undertones around the perimeter of my face and neck.
My skin rarely burns, but tans easily.
My skin looks better in gold jewelry than silver.
Find your shade match
Take our 1 minute quiz and get matched to real people with your skin tone and type.
Usage
Starting at the roots of your lashes, apply the Eyes That TOK Mascara in a wiggle motion and sweep the brush outward. Re-apply for more volume if desired
Full ingredient list
Click or tap an ingredient to learn more
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Help us end beauty packaging waste
We co-founded the nonprofit Pact to demystify how to recycle your beauty packaging empties and divert waste from landfills.
How to recycle your empties
1. Disassemble and clean all components
2. Pick the right disposal bin
3. Drop off your empties at your nearest Pact bin
1 Product Recycled = 10 Credo Rewards Points
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TOK Beauty
TOK Beauty is a Canadian-based clean beauty brand founded by Tara O’Kelly, who started as a professional makeup artist. When she was travelling around and applying makeup on various women, she noticed that they were intimidated by makeup. They wanted to switch to clean beauty products, but they didn’t know where to start. Since Tara was on her own health journey, she wanted to develop and offer products that were going to be staples in a person’s beauty routine and were also plant-based, ethically sourced, high-performing, affordable, and multi-purpose.
SHOP ALL TOK Beauty
