Founded by Swedish Latina Babba C. Rivera, Ceremonia celebrates our individual hair patterns by manifesting modern day hair rituals that feed your hair from the roots and beyond, because hair wellness is the key to unlocking the best hair days. Launched in October 2020, Ceremonia products use clean original formulas with natural ingredients sourced from Latin America that are good for you and for the environment. Free of silicones, parabens, sulfates, phthalates, artificial colorants and beyond, Ceremonia believes in a nutrient-rich approach to hair care. Celebrating rituals from Latinx heritage bottled into a modern and ethical brand, Ceremonia is here to embrace a new natural, through unparalleled formulas that don’t just look and feel good, but also make a real impact.